Deluxe Surpasses 100 Million BD-Live Connections

Deluxe Digital Studios announced today that it has registered over 100 million BD-Live disc inserts and forecasts this number to nearly double by the end of 2010. The actual BD-Live usage data shows 60% was from North America, 35% from Europe, and 5% from the rest of the world.

Deluxe clarifies that the prominence of North America in the usage figures is due to the major studios shipping their BD-Live titles in the United States first, rather than the usage patterns themselves.

"BD-Live changed the way that consumers can receive and consume content, and they have clearly embraced this new delivery method," says David Shin, Vice President of Marketing & Sales for Deluxe Digital Studios. "Our studio partners are interacting with their consumer audience en masse and in very novel and interactive ways, all of which has been made possible by BD-Live. Content owners are increasingly aware of BD-Live's value and they are reaping the benefits of real-time consumer usage data, the ability to dynamically change content and marketing collateral, and the delivery of rich interactive experiences for their consumers," adds Shin.

BD-Live is an enabling technology allowing the consumer to enjoy features that are delivered to them seamlessly through their Blu-ray disc players connected to the Internet. Studios are augmenting the movie-watching experience by providing timely content such as behind the scenes footage and trailers of upcoming releases that reside on the studio's server. Once the connection is established, Deluxe's technology detects a consumer's Internet bandwidth and player performance, and then delivers the best format for the player and network setting.

With the majority of Blu-ray players shipping to market with Internet capability, BD-Live is projected to play a larger role in content delivery and marketing campaigns for the studios.