Blu-ray Sales, May 17-23: Avatar Resists on BD (Update)

In its fifth week, Avatar finally gave up the throne on overall packaged media sales – but not on Blu-ray, where it moved over twice as many units as the New Line romantic movie Valentine's Day, according to Nielsen VideoScan. Clint Eastwood's Invictus was a close third. Perhaps Dear John will do this week on Blu-ray what it did at the theaters in February?

Top ten

1. (1) Avatar
2. • Valentine's Day
3. • Invictus
4. (2) Legion
5. (6) Toy Story
6. (3) Edge of Darkness
7. (8) The Dark Knight
8. • The Spy Next Door
9. (7) Toy Story 2
10. (5) Iron Man

Blu-ray percentages

• Invictus 24%
• The Spy Next Door: 18%
• Extraordinary Measures: 15%
• Valentine's Day: 14%

Overall sales figures

Blu-ray disc revenue: $15.13 million (down 27.68% from the same week last year)
Packaged media sales revenue: $127.49 million (down 36.08% from the same week last year)
Blu-ray revenue share: 11.9%