Avatar showed no signs of weakness and comfortably held on to the top-selling spot for the fourth week in a row. According to data from Nielsen VideoScan for the week ended May 16, James Cameron's epic outsold runner-up
Legion by over 50%. All three theatrical new releases for the week managed a Blu-ray market share of 30% or more.
Top ten
- (1) Avatar
- • Legion
- • Edge of Darkness
- • Daybreakers
- (4) Iron Man
- (12) Toy Story
- (13) Toy Story 2
- (6) The Dark Knight
- (7) Sherlock Holmes
- (16) Star Trek
Blu-ray percentages
- Legion: 33%
- Daybreakers: 32%
- Edge of Darkness:30%
Overall sales figures
Blu-ray disc revenue: $19.12 million (down 19.27% from the same week last year)
Packaged media sales revenue: $142.59 million (down 32.63% from the same week last year)
Blu-ray revenue share: 13.4%