Wal-Mart has announced that it will allocate up to 50% more floor space for Blu-ray Disc players and movies in more than 1,200 stores across the US, as part of a planned expansion of its in-store home entertainment and technology departments. The retailer is also offering two low-price Blu-ray players: the Magnavox
MB500MG1F (BonusView) for $78, and the
Philips
BDP3020 (BD-Live) for $97.
Wal-Mart also has begun an electronics trade-in program that allows customers to trade in qualified unwanted electronics in exchange for Wal-Mart prepaid Visa cards that can be used at Wal-Mart stores and online.
"Starting this month, customers will discover more high quality Internet-ready home entertainment products, new wireless technologies and new mobile devices in stores and online that offer simple, affordable solutions for creating a more connected life," said Gary Severson, SVP, home entertainment, Wal-Mart U.S.