Avatar has broken another industry record: it is now the biggest selling Blu-ray title ever in the UK, announced the local branch of Twentieth Century Fox Home Entertainment announced. In two weeks, 505,057 units of
Avatar were sold on the high-definition Blu-ray format – beating the all-time Blu-ray record of 490,633 held by
The Dark Knight and passing the half-million milestone.
"Blu-ray is the ultimate way for fans to enjoy
Avatar at home and experience Pandora in all its awe-inspiring clarity in high definition" commented Steven Leighton, SVP Northern Europe and Asia Pacific for TCFHE. "It's no surprise that viewers are choosing to own
Avatar on Blu-ray and with 22.2% of our overall sales to date this clearly demonstrates that UK consumers are embracing Blu-ray as the format of choice."
Lavinia Carey, Director General, British Video Association said: "It's fitting that
Avatar is the title that inspires consumers to buy into Blu-ray and lift it to the next level of household penetration as the best way to watch high definition content."