Blu-ray Sales, April 26-May 2: Avatar Stays on Top (Update)

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Blu-ray Sales, April 26-May 2: Avatar Stays on Top (Update)

Posted May 6, 2010 04:05 AM by Juan Calonge

In its second week, Avatar was once again the clear Blu-ray top-seller during the week ended May 2, according to Nielsen VideoScan. Fox's blockbuster outsold the number-two title, Universal's new release It's Complicated, by 16 to one, and moved nearly three times as many units as the rest of the top 20 put together.

Top ten
  1. (1) Avatar
  2. It's Complicated
  3. The Imaginarium of Doctor Parnassus
  4. (3) Sherlock Holmes
  5. Tombstone
  6. Armageddon
  7. (15) Iron Man
  8. (5) Toy Story
  9. (6) The Blind Side
  10. (12) The Dark Knight
Blu-ray sales percentages
  • It's Complicated: 10%
  • The Imaginarium of Doctor Parnassus: 36%


Overall sales figures

Blu-ray disc revenue: $32.47 million (up 115.18% from the same week last year)
Packaged media sales revenue: $210.70 million (up 24.40% from the same week last year)
Blu-ray revenue share: 15.4%