Today, the British Video Association (BVA) published its 2010 Yearbook, with a statistical analysis of the UK's audiovisual sector and providing comprehensive insights into the impact of new and evolving delivery channels on the home entertainment market. This values the entire home entertainment sector at over £2.5 billion, split between retail at £2.196 billion and rental at £415 million.
The BVA was established in 1980 as the trade body that represents the interests of publishers and rights owners of video home entertainment and represents more than 90% of all the video distributors in the UK.
Writing in the Foreword, Luke Johnson, former chairman of Channel 4, says, "Underlying the entire industry is the resilient demand for video entertainment in all its forms – via sell-through DVD, rental, online, broadcast, and in cinemas. The public's appetite for long-form drama and comedy remains undimmed."
As well as the usual in-depth analysis and commentary on all the main genres – Feature Film, Children's, Music, Sport & Fitness, TV - there is a special consumer insight section on the Specialist and Live Comedy genre and greater insight into consumers' interest in acquiring the latest generation of high definition content with Blu-ray and its growth in household penetration. There is also research into video buying behavior as a result of the credit crunch.
As part of a more general overview of the industry, the Yearbook explores the hardware market by category, technology intentions and ownership, the development of 3D and leisure spending in the digital arena, including data on pay-per-view and video-on-demand.
For the first time, the 2010 Yearbook includes a brand new, comprehensive Industry Directory, listing contact details for all the major distributors, retailers, industry bodies , marketing, print media and PR agencies, cinema exhibitors and screening rooms and creative services in the home entertainment sector.
Commenting on the publication of the 2010 Yearbook, Lavinia Carey, Director General of the British Video Association, says, "The British Video Association is delighted to celebrate its 30th anniversary with a new look to our Yearbook. Our commitment to champion existing and new ways that people can enjoy video content is at the forefront of our work and our consumer research."
The BVA Yearbook is now available to buy online at the
BVA website for £249. A hardcopy of this essential guide to the industry will be available for £149 from next week. All orders can be made online or by calling the BVA on 020 7436 0041.