Avatar isn't done breaking records. During an interview with Fox News' Neil Cavuto, News Corp. Chairman and CEO Rupert Murdoch revealed that James Cameron's science-fiction epic has sold "10 million DVDs in 10 days, the highest ever, 40 percent of it in Blu-ray at $24, which is, again, an all-time record."
It was previously reported that
Avatar had sold 2.7 million BD units in its first three days on shelves (see blu-ray.com,
April 26).