Blu-ray Sales, April 19-25: Avatar Is Out of This World (Update)

As was expected, Avatar took the Blu-ray sales chart by storm during the week ended April 25, outselling number-two title, Crazy Heart, by nearly sixty to one. According to Nielsen VideoScan data, a record 49% of Avatar packaged-media sales came from the Blu-ray version, surpassing the 43% managed by Ong Bak 2: The Beginning in February.

Top ten

1. • Avatar
2. • Crazy Heart
3. (1) Sherlock Holmes
4. • The Lovely Bones
5. (3) Toy Story
6. (4) The Blind Side
7. • Minority Report
8. (6) Toy Story 2
9. (9) 2012
10. (r) X-Men Origins: Wolverine
    
    

Blu-ray sales percentages

• Avatar 49%
• The Drawn Together Movie: The Movie! 23%
• Crazy Heart 17%
• The Lovely Bones 16%
• The Young Victoria 15%

The Avatar percentage above is higher than the 40% figure given by the studio because Nielsen VideoScan sales data don't include Wal-Mart or Sam's Club.

Overall sales figures

Blu-ray disc revenue: $66.57 million (up 242.82% from the same week last year)
Packaged media sales revenue: $297.61 million (up 60.88% from the same week last year)
Blu-ray revenue share: 22.4%