Panasonic has announced an exclusive agreement with Twentieth Century Fox Home Entertainment on a promotion celebrating the release of James Cameron's epic movie,
Avatar. This will offer consumers a $25.00 rebate with the purchase of a 2010 Panasonic Blu-ray Disc player or entertainment system as well as
Avatar on Blu-ray Disc.
The nationwide promotion is a mail-in offer which gives consumers a $25.00 cash rebate. Panasonic Blu-ray Disc player and entertainment systems included in the promotion include the
DMP-BD45,
DMP-BD65,
DMP-BD85,
DMP-B500,
DMP-B100, SC-BT230, SC-BT330, and the SC-BT730.
Return the completed
rebate form, along with a copy of your sales receipt with the purchase price circled. You must cut out and include the original label from the carton, which includes the UPC code, model number and serial number. You must also include the proof-of-purchase tab from your
Avatar Blu-ray (found on the
Avatar program insert inside your Blu-ray package). This offer is valid on purchases made between April 22 and July 10, 2010. All claims must be postmarked within one month of purchase.
Panasonic Hollywood Labs authored the
Avatar Blu-ray release. Panasonic has a long history of involvement with
Avatar, collaborating with Twentieth Century Fox Film Corporation and Lightstorm Entertainment on the global promotion of AVATAR as the film's exclusive audio visual partner. As part of that relationship, Panasonic provided the production with its latest AV technology products.
Panasonic also supported the big-screen release of the film by launching a global advertising campaign in December 2009 tied to AVATAR and promoting numerous Panasonic AV products, including Panasonic's award-winning Full HD 3D Home Theater Systems which debuted in March 2010. Panasonic's Full HD 3D Home Theater System was among the first to be certified under the new Blu-ray 3D standard.
"Panasonic is proud to be a partner with Twentieth Century Fox Home Entertainment and to have played a part in the big-screen launch of AVATAR and its tremendous success worldwide through our technological and promotional contributions," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. "We are equally proud to work with Fox on the next step in the AVATAR legacy by helping to promote the launch of AVATAR on Blu-ray and DVD. AVATAR is perhaps the purest example of the tremendous benefits of Blu-ray Disc movies which allow consumers to enjoy stunning Full HD, true-to-life imagery as the movie creators intended it to look."
"There are millions of households with high definition TVs that are ready for the high definition Blu-ray experience," said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. "AVATAR will be their first Blu-ray purchase, and Panasonic will be their first Blu-ray player."
For complete promotional offer details, please visit the
Panasonic/Avatar promo page.