According to Deadline Hollywood's Nikki Finke, quoting sources from 20th Century Fox, the Blu-ray edition of
Avatar has sold 1.5 million units in the US and Canada during its first-day and has thus "blown away" the record for first-day Blu-ray sales, until now held by
The Dark Knight, which had sold 600,000 units in December 9, 2008.
Note that neither Netflix nor Redbox are stocking
Avatar yet, as both rental companies recently signed agreements with Fox to delay availability of titles from the studio for 28 days. Blockbuster, on the other hand, is.