According to data from the UK's Official Charts Company and released April 15 by the British Video Association, 2.7 million BDs were sold in the first quarter of the year, a 69% increase year-on-year, taking the total number of Blu-ray Discs sold to 15.6 million units since launch. Sales revenue from Blu-ray in Q1 was up 50% on the same period in 2009.
The top three best selling Blu-ray titles of the quarter saw their Blu-ray performance average at 20% of the total disc sales, with
The Hurt Locker at 24%,
Up at 17% and
2012 at 20%.
The format is currently driving growth across the home entertainment market: total home video revenues in the UK increased by 10% over last year.
Update
BD unit sales for the top 3 titles in the first three months of the year were as follows:
- The Hurt Locker: 134,800
- Up: 122,700
- 2012: 105,000