Blu-ray Sales, April 5-11: One Ring to Sell Them All (Update)

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Blu-ray Sales, April 5-11: One Ring to Sell Them All (Update)

Posted April 15, 2010 03:10 AM by Juan Calonge

For the week ended April 11, The Lord of the Rings: The Motion Picture Trilogy was the top-selling title on Blu-ray, according to Nielsen VideoScan First Alert. BD sales of Peter Jackson's adaptation of J.R.R.'s fantasy classic propelled overall disc sales of this title to fifth place in the packaged-media chart. The only major day-and-date title of the week, Bad Lieutenant: Port of Call New Orleans, debuted at number 5 on the BD chart.

Top ten
  1. The Lord of the Rings: The Motion Picture Trilogy
  2. (1) Sherlock Holmes
  3. (3) The Blind Side
  4. (4) Toy Story
  5. Bad Lieutenant: Port of Call New Orleans
  6. (2) Alvin and the Chipmunks: The Squeakquel
  7. (5) Toy Story 2
  8. (6) The Twilight Saga: New Moon
  9. (7) The Princess and the Frog
  10. The Lord of the Rings (Original Animated Classic)
Blu-ray market share for new releases
  • Bad Lieutenant: Port of Call New Orleans 29%
Overall sales figures

Blu-ray disc revenue: $18.57 million (down 5.04% from the same week last year)
Packaged media sales revenue: $138.56 million (down 56.15% from the same week last year)
Blu-ray revenue share: 13.4%