Amazon is having a special promotion linked to the Blu-ray release of
Avatar. If you order this movie simultaneously with another eligible Fox action title, a $3 discount will be applied to your order. Thus, you could buy
Avatar and, for instance,
Fight Club or
Independence Day for only $30.98 after discount. This offer is valid through May 4, and it cannot be combined with other offers.
Update: Price down from $35.98 to $30.98.