"Open your eyes – and return – to Pandora." This is the slogan that has been used used on the new spot to specifically promote the upcoming Blu-ray release of James Cameron's Avatar, due out on April 22. The spot focuses on the majestically alien imagery of Pandora and its wildlife. It can be viewed at a resolution of up to 1080p, thus providing an appetizer of what the Blu-ray will have to offer.
As previously reported (see blu-ray.com, March 26), the Blu-ray edition of Avatar is getting more preorders than usual, and the advertising campaign is also trying to attract the public towards the "premium experience."