Blu-ray Sales, March 22-28: Big Toy Sale (Update)

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Blu-ray Sales, March 22-28: Big Toy Sale (Update)

Posted April 1, 2010 02:06 AM by Juan Calonge

The Blu-ray release of Pixar's first feature movie, Toy Story, and its sequel Toy Story 2, got first and third place respectively in the Blu-ray sales chart for the week ending March 28, according to Nielsen VideoScan First Alert. The Oscar-winning drama The Blind Side, which was the top-seller on packaged media overall, came in a close second.

Each of the top three titles sold approximately half a million copies on Blu-ray, based on total disc sales and BD percentages.

Top ten
  1. Toy Story
  2. The Blind Side
  3. Toy Story 2
  4. (1) The Twilight Saga: New Moon
  5. (2) The Princess and the Frog
  6. (6) 2012
  7. Fantastic Mr. Fox
  8. The Men Who Stare at Goats
  9. (3) Ninja Assassin
  10. Brothers
Blu-ray market share for new releases Overall sales figures

Blu-ray disc revenue: $45.46 million (up 89.17% from the same week last year)
Packaged media sales revenue: $282.19 million (down 2.27% from the same week last year)
Blu-ray revenue share: 16.1%