Blu-ray Sales, March 15-21: New Moon Shines

The Twilight Saga: New Moon was the top-selling title on Blu-ray during the week ended March 21, according to Nielsen VideoScan. Despite the "female-driven nature of the franchise" (to quote Summit's home entertainment president Steve Nickerson), 17% of the 4 million-plus units sold of New Moon came from the BD edition, while the first installment, Twilight, had only managed a 3% BD share last year, even though retailer exclusives probably played a role then as well.

Top ten

1. • The Twilight Saga: New Moon
2. • The Princess and the Frog
3. • Ninja Assassin
4. (1) The Boondock Saints II: All Saints Day
5. (4) The Hurt Locker
6. (2) 2012
7. • Armored
8. • The Fourth Kind
9. • Astro Boy
10. (6) Planet 51

Blu-ray market share for new releases

• Ninja Assassin 42%
• The Fourth Kind 26%
• Armored 25%
• The Princess and the Frog 22%
• The Twilight Saga: New Moon 17%
• Astro Boy 14%
• Did You Hear About the Morgans? 10%

Overall sales figures

Blu-ray disc revenue: $31.78 million (up 69.12% from the same week last year)
Packaged media sales revenue: $253.71 million (down 0.87% from the same week last year)
Blu-ray revenue share: 12.5%