UK Sales of
The Hurt Locker have surged following the film's victory at the 82nd Academy Awards. HMV -the UK & Ireland's leading DVD and Blu-ray retailer- reports that disc sales of the film at stores and online have more than tripled since Monday compared to the same period a week before. Of those purchases, 40% are being made on Blu-ray. This is one of the highest ratios for any film release in the UK since the format was launched.
Rudy Osorio, Head of DVD at HMV comments: "
The Hurt Locker barely took a million [pounds] at the box office when it first came out over a year ago - in fact it's one of the lowest-grossing best picture winners of all time, so there's clearly a huge amount of people that haven't seen this fantastic film yet. DVD sales were therefore always going to surge following its Oscar success as people rush to see it - but it's great to see that so many of them are doing so on Blu-ray, so that they can enjoy its amazing visual and sound effects in the spectacular high definition quality that it deserves."