Sofatronic Bringing BD-J to Asia

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Sofatronic Bringing BD-J to Asia

Posted January 20, 2010 11:50 AM by Juan Calonge

Sofatronic's Kaleidoscope platform has been used by Hong-Kong based video production corporation Best & Original Production Ltd. to author the first BD-J title in Asia: Lu Chuan's 'City of Life and Death'. This (region-free) title, distributed by Mega Star (part of Media Asia), earned very positive reviews globally. Best & Original Production also authored the follow-up title 'The Founding of a Republic' and now solely use Kaleidoscope for all BD-J titles.

Furthermore, Hi-End Technology is now offering the entire Kaleidoscope product range to customers in China, Japan, Hong Kong, South Korea, Taiwan and Singapore. By partnering with Asia's leading reseller for video hard- and software, sofatronic is strengthening its efforts to enable more C&A houses globally to switch to BD-J by offering new interactive features to film studios and content owners.

"We are very happy to see that our Kaleidoscope technology can help to bring BD-J to new markets. It's another testament that BD-J and new interactive features are not for Hollywood only, but can also help the industry internationally", says René Baisch, founder and Director of Business development at sofatronic.