Hollywood-based entertainment marketing agency Trailer Park announced that its recently formed Advanced Content Group (TPAC) now has the ability to develop 3-D interactive menus, immersive environment walkthroughs, bonus features, and games for Blu-ray in anaglyph or stereoscopic models. Curt Doty, TPAC Executive Vice President and his team have been collaborating with Panasonic Hollywood Labs in developing production guidelines for the 3D Blu-ray spec, which was recently finalised by the Blu-ray Disc Association.
Development includes 3-D modeling in Maya and rendering full motion 3D video in Maya or After Effects. To aid in the process of 3D visualization, TPAC also has the 3D pre-viz tools required to help expedite the design and development process. Additionally, TPAC members have the ability to leverage what had been learned during the creation and production of 3-D trailers by the company's Theatrical Group.
Jeannine Patton, Vice President & General Manager of Panasonic Hollywood Labs' Advanced Authoring Center, said, "3D Blu-ray creates an entirely new space for the creative community to play in, so we knew early on that it would be important for us to align ourselves with an established entertainment company like Trailer Park. We began conducting menu and graphics trials last summer, well in advance of the 3D Blu-ray specification finalization which was just recently announced. The result of our collaboration with Trailer Park has been very beneficial in determining what works well, and what should be avoided, when designing menus for 3D Blu-ray."
Trailer Park has recently created enhanded content for '
Fight Club', '
Star Wars: The Clone Wars - Season One' and
Harry Potter and the Half-Blood Prince.