This week, Wal-Mart and Best Buy have launched aggressive promotions on their own brand Blu-ray players. Like it did in Black Friday, Wal-Mart is offering the Magnavox
MB500MG1F player for $78. Best Buy, in turn, is offering the Insignia
NS-WBRDVD for $119.99. The Magnavox is a BonusView player, whereas the Insignia supports BD-Live, Netflix streaming and wireless connectivity.