300 Sells 163K on Blu-ray

Earlier this week, Warner Home Video announced that their high definition releases of '300' sold a combined total of 250,000 units during its first week of sale. At that time, it was not revealed how many of those were Blu-ray and how many were HD DVD. Today, a blog post by USA Today writer Mike Snider indicates that the sales ratio was 65-to-35 in favor of Blu-ray, indicating around 163,000 copies of '300' on Blu-ray were sold. This mirrors the over all 2-to-1 sales ratio advantage Blu-ray has maintained since the beginning of the year. While the HD DVD version of the film boasted extras not available on the Blu-ray, consumers overwhelming chose the Blu-ray version with its PCM audio track and scratch-resistant coating. While the percentages only represents initial estimates, it is a good indication as to the success of the Blu-ray format.