Shortly after AMD announced that it would demonstrate 3-D technology at CES (see blu-ray.com
December 8), competitor NVIDIA (in partnership with Arcsoft, Corel, Cyberlink, and Sonic), announced a 3-D Blu-ray playback solution for the PC, using content encoded with AVC Multi-View Codec (or AVC-MVC), the codec that is expected to become the foundation for how 3-D content is encoded onto Blu-ray discs when the 3-D spec is officially adopted.
According to the company, this results in a home 3-D experience "that is equal to or better to what is offered in movie theaters today." NVIDIA GPUs that can decode 3-D Blu-ray content include the GeForce GT 240 ($99 U.S. MSRP), as well as upcoming next-generation GF100 GPUs based on the NVIDIA "Fermi" architecture. This will allow consumers to build desktop PCs powered by GeForce GPUs and NVIDIA 3D Vision active shutter glasses for under $1,000 in total.
NVIDIA will be demonstrating 3-D Blu-ray playback running on NVIDIA GPUs and NVIDIA 3-D Vision technology at the CES tradeshow in Las Vegas from January 7 to 11, 2010.