In the week ended November 22, '
Star Trek' was the top-selling title on Blu-ray, according to Nielsen VideoScan First Alert, which also puts the Blu-ray market share for this title at 38%, breaking the new-release record held by '
Watchmen'. The research department of
Home Media Magazine estimates that total BD sales for this title in North America were 1.1 million units (including sales to the rental market).