Two titles from Pixar Animation Studios and released by Disney were the top sellers in the week ended November 15, according to Nielsen VideoScan. '
Up'
was the clear number one. '
Monsters, Inc.' followed, with Blu-ray sales so strong that they propelled the title to number 6 on the overall packaged-media sales chart.
The research department of
Home Media Magazine estimates that total DVD and Blu-ray first-week unit sales of 'Up' were near 5 million. The BD market share for the title was 24%, a record for the genre; recent similar titles, such as '
Monsters vs Aliens' and '
Ice Age: Dawn of the Dinosaurs', had sold under 15% of its total sales on Blu-ray in their first week on shelves.
Here is the Blu-ray top 10 (previous-week ranking in parenthesis):
- • Up
- • Monsters, Inc.
- (1) G.I. Joe: The Rise of Cobra
- (3) Transformers: Revenge of the Fallen
- (4) Snow White and the Seven Dwarfs
- • The Ugly Truth
- • Heat
- (2) The Taking of
Pelham 1 2 3
- (5) Ice Age: Dawn of the Dinosaurs
- (17) Monsters vs Aliens
Regarding BD sales percentages, 'The Ugly Truth' made only 6% for Blu-ray.
Overall, BD sales revenue was $41.03 million, the highest figure this year so far (higher even than release week for Transformers 2), up 164.14% from the same
week last year. Total sales in the fourth quarter so far have been $214.07
million, up 131% year on year.
Packaged-media sales revenue was $244.79 million, down 4.34% year-on-year. Blu-ray accounted for 16.8% of that revenue.