The upcoming 20th Century Fox Home Entertainment Blu-ray releases of '
Night at the Museum: Battle of the Smithsonian' will feature "FoxPop", a new feature that integrates a user's iPhone or computer into the movie watching experience. Once the film starts, the FoxPop feature will send movie trivia and other film information to an internet connected iPhone or computer.
For the upcoming Blu-ray release of '
(500) Days of Summer', the FoxPop feature will allow users to buy music from the film through iTunes as the film is playing.
Mary Daily, executive VP of North America marketing at Fox, commented, "FoxPop furthers our commitment to providing consumers with the most exceptional home entertainment experience possible. By providing interesting movie-related information and the ability to engage with fellow Night at the Museum: Battle of Smithsonian audiences, the application creates a powerful new connection between the movie and its viewer."
Other movie studios, such as Lionsgate Home Entertainment and Anchor Bay Home Entertainment, are using BluFocus' BDTouch software to integrate viewers' iPhones into their upcoming Blu-ray releases. Upcoming titles such as Lionsgate's '
Gamer' and Anchor Bay's '
UFC: The Ultimate 100 Greatest Fights' will allow viewers to connect to their Facebook and Twitter accounts while watching the Blu-ray.
Paramount will continue to use their Mobile Blu technology to achieve similar functionality on their upcoming Blu-ray release of '
Star Trek: The Original Series - Season Three'.