Blu-ray Popularity Continues to Grow
Posted November 4, 2009 09:39 AM by Josh Dreuth
At Blu-Con 2.0 yesterday in Los Angeles, a number of Blu-ray stats were revealed to wet the appetites of executives looking the capitalize on the high definition format. Among them was that Blu-ray is now one of the top 10 consumer electronics products most wanted by adults for the holiday season. This is the first time Blu-ray has made the list, and it matches the amount of time it took for DVD to make the list (4 years).
The Digital Entertainment Group (DEG) announced that Blu-ray has sold an estimated 11.7 million players in the US. For the first nine months of 2009, 3.3 million players were sold, representing a 112% increase over last year. Additionally, sales of Blu-ray titles are up 83% so far this year.