'
Transformers: Revenge of the Fallen' smashed its way to the top of the BD sales chart for the week ended October 25, according to Nielsen VideoScan. It sold 1.2 million BD units in its first week (500,000 in the first day alone), according to research by
Home Media Magazine, becoming the biggest hidef release of the year.
The sales figures are "certainly an encouraging sign for the business," said industry analyst Tom Adams. He added that the strong Blu-ray Disc sales count is particularly good news, "because if the business is going to turn around, it's going to be because Blu-ray starts performing, and this is certainly an indicator that Blu-ray is starting to play its role and help stabilize the business."
Here is the Blu-ray top 10 (previous-week ranking in parenthesis):
- • Transformers: Revenge of the Fallen
- (1) Snow White and the Seven Dwarfs
- (2) The Proposal
- (5) X-Men Origins: Wolverine
- (16) Transformers
- (6) Monsters vs. Aliens
- (8) The Dark Knight
- (3) Drag Me to Hell
- (18) Terminator 3: Rise of the Machines
- (4) Land of the Lost
Again according to Nielsen VideoScan First Alert, 'Transformers: Revenge of the Fallen' got 26% of its sales from the BD edition, one percentage point behind the first-week percentage of '
X-Men Origins: Wolverine', and still far from the record held by '
Watchmen', with 36%. The direct-to-video horror title '
Wrong Turn 3: Left for Dead' managed only 7% of BD sales.
Overall, BD sales revenue was $38.86 million, up 184.88% from the same week last year. DVD sales revenue was $210.66 million, up 23.95% year-on-year.
Blu-ray accounted for 15.6% of total packaged-media sales revenue.