'
Snow White and the Seven Dwarfs' was again the top-selling Blu-ray according to data from Nielsen VideoScan for the week ended October 18. The week's three new releases, '
The Proposal', '
Drag Me to Hell' and '
Land of the Lost', entered the charts at positions two, three and four, respectively. Surprisingly, Sandra Bullock's comedy sold nearly twice more BDs than Sam Raimi's fan-favorite horror flick.
Here is the Blu-ray top 10 (previous-week ranking in parenthesis):
- (1) Snow White and the Seven Dwarfs
- • The Proposal
- • Drag Me to Hell
- • Land of the Lost
- (3) X-Men Origins: Wolverine
- (2) Monsters vs. Aliens
- (4) The Wizard of Oz
- (6) The Dark Knight
- (15) Pinocchio: Platinum Edition
- (5) Year One
Regarding Blu-ray share for new titles, the title with the biggest BD percentage was 'Drag Me to Hell', with 22% of its sales coming from highdef disc. 'Land of the Lost' got 13% and 'The Proposal', 7%.
In more general Blu-ray sales information, Home Media Magazine is reporting that, according to estimates from its market research, '
X-Men Origins: Wolverine', the first of the summer tentpoles to be released on disc, has become the top-selling new release Blu-ray Disc of the year, with more than 500,000 units bought by consumers.
Overall, BD sales revenue was $25.09 million, up 81.65% from the same week last year. DVD sales revenue was $165.63 million, down 7.25% year-on-year.
Blu-ray accounted for 13.2% of total packaged-media sales revenue.