BD Sales: September 28 - October 4 (Update 2)

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BD Sales: September 28 - October 4 (Update 2)

Posted October 8, 2009 08:34 AM by Josh Dreuth

The monsters were too much for the wizard to handle, as Dreamworks animated feature 'Monsters vs. Aliens' took the top spot over last week's other high profile release, 'The Wizard of Oz: 70th Anniversary Edition' which came in second on the Nielsen VideoScan Blu-ray charts. And after two consecutive weeks in the top spot, 'X-Men Origins: Wolverine' drops to the third spot.

Here is the Blu-ray top 10 (previous-week ranking in parenthesis):
  1. • Monsters vs. Aliens
  2. • Wizard of Oz
  3. (1) X-Men Origins: Wolverine
  4. • Superman/Batman: Public Enemies
  5. (7) The Dark Knight
  6. (10) Earth
  7. • The Kingdom
  8. • Labyrinth
  9. (9) Gladiator
  10. • The Dark Crystal

It appears that 'Monsters vs. Aliens' suffered from poor advertising, with only 13% of all units being purchased on Blu-ray, while 35% of all 'Wizard of Oz' units sold were on the high definition format. 'Wolverine' continued to put up great numbers, generating 25% of the sales on Blu-ray.

Looking at the entire home video market, Blu-ray represented 12% of the market revenue, up 5.5% from the same period last year.