With Help from PS3, Adoption of Blu-ray Faster than DVD
Posted October 3, 2009 09:38 PM by Josh Dreuth
According to a new study released by Futuresource, adoption of Blu-ray will surpass DVD when comparing year five for each home video medium. In 2002, DVD adoption (including the PS2) was 32.6%, and Futuresource is predicting that in 2010, Blu-ray adoption (including PS3) will be 34.1%. They further predict that in year eight (2013), adoption of Blu-ray will rise to 67.8%.
Removing the video game systems from the equation, DVD is predicted to be slightly ahead - possibly showing the a growing acceptance of video game systems as media players rather than just for gaming.
The predictions aren't all that flattering, however, with Futuresource predicting that Blu-ray will never catch up to standard DVD presence due to a rise in video-on-demand and web downloads.