Target will begin selling the
Sony BDP-S300 in its stores starting this October, marking the first time the second-largest retailer will offer a stand-alone high definition movie player. The player will be featured along with movies from Sony Pictures and Disney on aisle endcaps. Sony will be paying for the endcaps, but Target's decision to not stock HD DVD players in store is solely their own. Target will continue to sell discs for both formats.