Marvell Announces New Chip for BD Players

Marvell today introduced the 88DE3010 HD Media Processor System-on-a-Chip (SoC) to enable CE manufacturers to deliver a new generation of connected Blu-ray players. Features include high performance through dual Sheeva CPU cores at frequencies of up to 1.2GHz, Qdeo video processing and low power consumption.

Supported peripherals include dual SATA, dual USB, SDIO, SPI, PCI-Express, Ethernet, HDMI, and six Video DACs. The SoC supports simultaneous decoding of two compressed full-HD video, and audio streams, use of networked media applications, rich graphics overlays and user interface, and rendering of "quiet and immersive video free from noise and artifacts". Its low power dissipation design will enable manufacturers to produce slimmer, quieter, and greener CE products for the end user.

"We believe the Marvell 88DE3010 HD Media Processor offers a compelling value proposition for the connected digital entertainment market," said Dr. Nikhil Balram, Vice President and General Manager of the Digital Entertainment Business Unit, Communications and Consumer Business Group, at Marvell Semiconductor, Inc. "Customers have been asking for a highly integrated SoC that delivers robust performance for demanding multimedia applications, uncompromising image quality, and low power consumption, at an affordable price. We are happy to deliver the 88DE3010 SoC in response to these needs."

"The Marvell 88DE3010 HD Media Processor offers an amazing combination of high performance application processing, high quality video processing and high system integration using very low power - and at a low cost," said Reiji Asakura, vice chairman of the Society of Picture Quality Engineers in Japan. "I expect this unique SoC to enable very compelling next-generation consumer electronics products."

"The Blu-ray player/recorder market is growing very robustly despite the difficult economic times," said Paul O'Donovan, Principal Analyst for Gartner's Technology and Service Provider Research group. "We expect this market to grow from 10.7 million units this year to approximately 31.4 million units by 2013. The total market for consumer HD AV devices is expected to grow from a minimum of 170 million units this year to an estimated 291 million units by 2013.(1)"

The Marvell 88DE3010 parts are sampling now. Pricing is available to customers upon request. A comprehensive evaluation platform that includes a BD2.0 Blu-ray software stack and rich networked media applications and complete reference designs for fast-time-to-market are available to customers.