Wolverine Blu-ray Gets Retailer Exclusives, Barcodes
HomeWolverine Blu-ray Gets Retailer Exclusives, Barcodes
Posted September 15, 2009 10:12 AM by Juan Calonge
The retailers are again playing the Blu-ray exclusives game, this time with 'X-Men Origins: Wolverine', which streets today. Wal-Mart is selling an exclusive BD/DVD combo release; Best Buy, in turn, has a 'gift set with a Wolverine bust'. Meanwhile, Twentieth Century Fox Home Entertainment and JAGTAG have announced the launch of "the first viable Twitter integration from a 2-D barcode" tied to the Wolverine launch, allowing consumers to tweet with 2-D barcodes, sharing exclusive video content from the movie with their friends and followers.
The Best Buy exclusive gift set
Consumers can take pictures of JAGTAGs in Twitter clients such as Tweetie, Twitterberry or TwitterFon and tweet them to @524824. They then receive tweets back with URLs that link to high resolution images, long length audio and video, or traditional WAP sites. Consumers can easily re-tweet content to their followers to share what they feel is most valuable.
"Leveraging social networking capabilities allows us to extend the reach and more importantly connect with users to create interactivity via an ongoing dialog," said Mary Daily, Executive Vice President, Marketing Fox Home Entertainment.
"Entertainment marketers are looking to maximize the effectiveness of their campaigns and find new ways to engage consumers with targeted content they want on the go, and JAGTAG's work with Fox Home Entertainment lives up to that goal," explains Ken Graffeo, Business Development Executive, JAGTAG (formerly of Universal Studios Home Entertainment and the HD DVD Promotion Group, and then of Summit Entertainment). "JAGTAG continues to meet the changing market demand for highly customized mobile campaigns that offer consumers relevant and timely information to get more movie fans watching."
The Best Buy exclusive gift set
Consumers can take pictures of JAGTAGs in Twitter clients such as Tweetie, Twitterberry or TwitterFon and tweet them to @524824. They then receive tweets back with URLs that link to high resolution images, long length audio and video, or traditional WAP sites. Consumers can easily re-tweet content to their followers to share what they feel is most valuable.
"Leveraging social networking capabilities allows us to extend the reach and more importantly connect with users to create interactivity via an ongoing dialog," said Mary Daily, Executive Vice President, Marketing Fox Home Entertainment.
"Entertainment marketers are looking to maximize the effectiveness of their campaigns and find new ways to engage consumers with targeted content they want on the go, and JAGTAG's work with Fox Home Entertainment lives up to that goal," explains Ken Graffeo, Business Development Executive, JAGTAG (formerly of Universal Studios Home Entertainment and the HD DVD Promotion Group, and then of Summit Entertainment). "JAGTAG continues to meet the changing market demand for highly customized mobile campaigns that offer consumers relevant and timely information to get more movie fans watching."