Sonic Launches BD PowerStation Production Suite

Sonic Solutions today released the Sonic BD PowerStation, a new cost-effective Blu-ray Disc production suite for professional videographers that's built on Sonic's Hollywood-standard CineVision HD video encoding and Scenarist authoring products. It's priced at $2,499, breaking the financial barrier-to-entry and making high-quality HD title creation solutions affordable for a broader range of post-production facilities and specialized content owners looking to enter the BD market.

Sonic BD PowerStation includes a special version of CineVision featuring multi-codec and segment controls, as well as DVDit! Pro HD for authoring BD and DVD titles and Scenarist QC Studio, a specialized BD emulation system that provides a detailed title proofing step during the authoring process.

The Sonic BD PowerStation leverages the same exclusive video encoding and title multiplexing engines used in Sonic's industry-leading products for high-end facilities.

"Sonic's BD PowerStation is the perfect combination of technology, product and price positioning that independent producers and small production houses have been waiting for to start offering BD production services. Until now, producing reliable replication-ready BD masters has been financially out-of-reach of most businesses," said Gary Bettan, VP of Business Development at Broadfield Distributing a leading distributor of desktop production solutions. "Sonic is the standard in Hollywood and since BD PowerStation is based on that same proven technology we feel confident that this is going to be a very important product for our market."