Blu-ray Player Penetration Up 71%

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Blu-ray Player Penetration Up 71%

Posted July 28, 2009 05:51 PM by Juan Calonge

Blu-ray Disc player household penetration is up to 12.3 million for the first quarter of 2009, a 71% gain year over year, according to new data from research firm Centris, just published in its report “U.S. Communications and Entertainment”. This includes 7 million households with a PlayStation 3 (up 52%).

Again according to Centris, the number of American households with an HDTV is up to 50.5 million, up 33% from the first quarter of 2008. On the other hand, both satellite and cable industries appear to have stagnated somewhat, with only slight growth or none at all.