Rentrak has recently added Blu-ray titles to their revenue sharing program Screen Media Ventures. The program allows smaller and independent studios to make their home media content available to a wider audience while earning commission on each rental unit. As Blu-ray has continued to grow, it became impossible for Rentrak to ignore such a huge market for their participating content providers.
Tim Erwin, SVP Sales & Customer Relations, Home Entertainment Division at Rentrak, commented, "With more independent retailers looking to grow their footprint in Blu-ray rental, Rentrak is excited to announce yet another content supplier establishing a revenue sharing option. Increasing the number of outlets with a Blu-ray selection will give consumers the confidence they need to accelerate the adoption and growth of the format."
One of the first titles to benefit from the addition will be Screen Media's upcoming Blu-ray release of '
Lymelife'.