Blu-ray Sales Up 91%

A recent report from the Digital Entertainment Group (DEG) shows that sales of Blu-ray titles during the first six months of the year are up 91% - to $407M - compared to the first half of 2008. The increase in title sales has also affected sales of Blu-ray players, which are up 25% from the same period last year to 2M units.

Ron Sanders, President of Warner Home Video and the DEG, commented, "Despite an extraordinarily challenging marketplace, the home entertainment sector continues to be remarkably stable overall, particularly with the growth of higher-margin businesses like Blu-ray Disc..."

Sanders also noted that studio operating profits have sustained minimal downturn during these hard economical times due to the greater revenue generated by Blu-ray sales versus standard DVD.