Copy-protection company Macrovision is getting a major overhaul. As of today, the new name of the company will be Rovi, and its new corporate focus will be on media content, including its leading product, a program guide called "Liquid," which will formally launch in early 2010. The company is speaking with Blu-ray player manufacturers about the benefits of including Liquid into their models.
Macrovision had bought BD+ technology in November 2007 (
see here).