Bright Stage Media Develops New E-Commerce Applications for BD
Posted July 8, 2009 11:09 AM by Juan Calonge
Bright Stage Media has developed a seamless application for Blu-ray technology that allows consumers to "Connect, Share and Shop". The feature delivers an "intelligent interactive and compelling opportunity for studios to engage consumers." Bright Stage's new e-commerce application debuts on an undisclosed major studio Blu-ray release this August.
Bright Stage Media's Version 2.0 has four "application pods" that integrate dynamically generated content during the film. This allows consumers to customize their in-movie experience and choose from newly updated content from social networking sites such as Facebook and Twitter, entertainment news, filmographies and trivia.
"Allowing consumers to control what content they want to view while interacting with the disc or watching the feature is a great way to expand BD-Live. The potential to monetize the experiences are unlimited and studios can implement any one of these features to create new options for Blu-ray releases," said Brian Johnson of Bright Stage Media.