UK: 3.1m BDs sold in first half of 2009

The British Video Association (BVA) has revealed that 3.1 million Blu-ray discs have been sold in the UK since the start of 2009. The figure represents a 231% growth in sales figures from the same period last year. DVD sales, in turn, dropped 9.5% year-on-year.

BVA marketing manager Hannah Conduct said: "The continuing success of Blu-ray is testament to the growth of consumer confidence in the high definition format. There are now almost 1,500 Blu-ray releases in the market covering a breadth of titles. Seeing is believing with Blu-ray and the figures show that once consumers have experienced the format, they continue to spend their money on the product."