Blu-ray Gaining Traction in Australia

Recent Blu-ray Disc player price reduction in Australia have dramatically increased consumer adoption, according to new reports. They have found that 5% of Australian households now have a Blu-ray Disc player, and that some Blu-ray titles are maintaining as much as a 20% share for new releases. The new reports show a welcome change from the relatively slow adoption rates of just a year ago.

Sales data indicates that just under one million Blu-ray titles have been sold in the country since inception, a number that has been rapidly increasing in the past few months as player prices continue to decrease.