According to the
Wall Street Journal, Wal-Mart is going to broaden its offer of Blu-ray disc players and movies this week, as part of a general revamping of the electronics departments in its more than 3,500 U.S. stores, within a new strategy which involves selling top brands at lower prices than rivals offer.
The world's largest retailer by revenue is in a fierce battle with Best Buy and Amazon to attract former Circuit City customers, which were expected to gravitate towards Best Buy, but are proving to be evenly split among the three retailers.
As we reported
ten days ago, Wal-Mart recently overtook Amazon for second place in the top Blu-ray retailer rankings, with a 20%-30% market share.