NPD Study Shows Consumers Prefer Discs
Posted May 12, 2009 10:51 AM by Juan Calonge
According to a study by the NPD Group, 88% of consumer home entertainment dollars go toward DVD and Blu-ray Disc purchases and rentals. Each US consumer spent an average of $25 per month on all types of home entertainment. Most of that money, 63%, was spent on DVD purchases; 7% was spent on BD purchases; and 18% went to DVD and BD rentals.
Just 9% was spent on Video on-demand (VOD), and 3% went to digital downloads and online streaming.
Most consumers don't use digital options to watch a full-length movie, although the numbers have grown over the last year. Digital movie downloaders also tend to buy and rent Blu-ray Discs more than the average consumer: 25% of them bought or rented a Blu-ray Disc in the last three months, versus 5% overall.
"While many in the home video industry worry that digital consumers might walk away from packaged media, that hasn't happened yet," said Russ Crupnick, entertainment industry analyst for NPD. "Discs are still and by far the dominant way Americans enjoy home video."
The NPD study "Entertainment Trends in America" was conducted online and is based on more than 11,000 completed responses from U.S. consumers.