Warner Home Video has revealed that, starting with the upcoming release of the 2009 remake of '
Friday the 13th', they will begin charging DVD customers $1.99 to gain access to a digital copy of the film, while providing them free as part of the Blu-ray release. While this has no impact on Warner's current Blu-ray standards, it does narrow the price difference between the two formats.
The change in policy is not only meant to make the Blu-ray format more attractive to potential customers, but also to react to trends they are seeing with the use of digital copies. Blu-ray owners tend to use the provided digital copies at a much higher rate than DVD owners.
As previously reported, the Blu-ray release of 'Friday the 13th' features two exclusive extras, and now a free digital copy of the film, giving fans even more reason to purchase the Blu-ray.