JVC Becomes a Member of Blu-ray Disc Association

Victor Company of Japan, Ltd. (JVC), a worldwide consumer and professional electronics company, has joined the Blu-ray Disc Association, further strengthening the already overwhelming support for the Blu-ray Disc high- definition optical-disc format among the world's leading consumer electronics and PC companies. JVC becomes one of the first companies to join the newly formed Blu-ray Disc Association, which was created to broaden the opportunities for other companies to help develop, promote and establish Blu-ray Disc as an industry standard for high-definition optical storage.

"We joined the Blu-ray Disc Association because Blu-ray Disc is the better technology for content owners and consumers," said Masahiko Tsuruta, Associate Director, Corporate R&D of JVC. "And if you look at the number of companies supporting Blu-ray Disc, and who they are, it's also clear the consumer electronics industry is firmly behind the Blu-ray Disc format."