Blu-ray Q1 Sales Double from Last Year

According to new research conducted by Adams Media Research, Blu-ray sales during the first quarter of the year were approximately 9 Million units, double what they were during the same period last year. The huge increase in sales can most likely be attributed to an explosion in Blu-ray enable homes, which are now estimated to be 10.5 Million.

More importantly, of the 10.5 Million US homes that have a Blu-ray player, nearly 75% (7-8 Million) own stand-alone Blu-ray players, around twice as many as the same time last year. The correlation is obvious - twice as many Blu-ray players equals twice as many Blu-ray sales.

Andy Parsons, U.S. Chairman of the Blu-ray Disc Association Promotions Committee and Senior VP of Product Planning at Pioneer Home Entertainment, commented, "We are delighted to see continuing, significant growth of the Blu-ray Disc format in the midst of one of the worst economic downturns in recent memory. I think the numbers are a clear indicator that consumers really do understand the value of packaged media, and that even when times are very tough, [consumers] continue to seek out and enjoy the best possible high-definition content."