Sony has added BD-Live features to their Click to Disc authoring software in Japan, and for the first time, consumers are now able to author their own BD-Live Blu-ray discs. Among the features added during the v2.0 update are the ability to provide a link to a Picasa web album, and use Google Maps to to map GPS tagged photos.
In order to demonstrate the features, Sony has provided two Flash demos that give a glimpse of what the end product will look like. They are in Japanese, but luckily Sony has provided text to show you exactly where to click.
There is currently on announced date for the software update outside of Japan, but it is expected within the next few months.