Blockbuster Initiates Blu Only Policy
Posted June 17, 2007 11:24 PM by Josh Dreuth
Blockbuster Inc will announce Monday that when they expand their high definition offerings next month, they will only rent Blu-ray titles. Up until now, Blockbuster has stocked 250 stores with both Blu-ray and HD DVD, and found that 70% of high definition rentals are Blu-ray. Because of this, when they expand the program to another 1,450 stores, those stores will only carry Blu-ray discs.
However, Blockbuster will continue to rent rival HD DVD titles in the initial 250 locations, as well as online.