Blu-ray Sales, July 21-27: Alita Outraces Other Titles

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Blu-ray Sales, July 21-27: Alita Outraces Other Titles

Posted August 3, 2019 11:08 AM by Josh Katz

For the week that ended on July 27th, Twentieth Century Fox Home Entertainment's Alita: Battle Angel debuted at number one on the Blu-ray-only and overall package-media charts. Written by James Cameron and directed by Robert Rodriguez, this visually stunning sci-fi epic struggled to connect with domestic audiences following its release last February. The film only scored mediocre critical notices (it has a 53% rating on Metacritic), and it ended up grossing almost $86 million domestically on top of its estimated $170-million production budget (that said, the film did much better overseas, to the tune of a $319-million international gross). This week, Alita had a very strong Blu-ray market share of 82%.

Next up on the Blu-ray-only and overall package-media sales rankings was Lionsgate Home Entertainment's Hellboy. Direct Neil Marshall's controversial reboot of the cult comic and film favorite (Guillermo Del Toro and Ron Perlman popularized Hellboy with two previous features) was an unequivocal box-office flop last April. Critically, the best Hellboy could muster was a 31% rating on Metacritic, and it somehow did even worse with audiences, grossing almost $22 million on top of its estimated $50-million production budget. Hellboy had a very good Blu-ray market share of 68% and sold 44% as many Blu-rays and 53% as many total units as Alita.

Finally, Warner and New Line Home Entertainment's Shazam rounded out the top three on the Blu-ray-only and overall package-media sales lists. This peppy, light-hearted adaptation of the iconic DC superhero was a solid hit for the studios following its release last April. The film netted good critical notices (it has a 70% rating on Metacritic), and it ended up grossing over $364 million worldwide on top of its estimated $100-million production budget. Regarding the Blu-ray-only sales list, the film had a decent HD market share of 62% and sold 36% as many Blu-rays as Alita. On the overall package-media rankings, Shazam sold 48% as many total units as the James Cameron-penned manga adaptation.

Top Ten Blu-ray Sellers for Week Ending 7/27/19:
  1. Alita: Battle Angel
  2. Hellboy
  3. Shazam!
  4. Breakthrough
  5. Captain Marvel
  6. Missing Link
  7. Dumbo
  8. The Lion King
  9. How to Train Your Dragon: The Hidden World
  10. Pet Sematary
Top Five Home Media Sellers for Week Ending 7/27/19 (% of Blu-ray's Market Share Noted):
  1. Alita: Battle Angel (82%)
  2. Hellboy (68%)
  3. Shazam! (62%)
  4. Breakthrough (36%)
  5. Captain Marvel (63%)
Top Five Blu-ray 3D Sellers for Week Ending 7/27/19 (Per % of Total Unit Sales):
  1. The Wizard of Oz 3D (5%)
  2. Shazam! 3D (3%)
  3. Aquaman 3D (1%)
  4. Spider-Man: Homecoming 3D (0.3%)
  5. Kong: Skull Island 3D (0.3%)
Top Five UHD Blu-ray Sellers for Week Ending 7/27/19 (Per % of Total Unit Sales):
  1. Alita: Battle Angel 4K (30%)
  2. How to Train Your Dragon: The Hidden World 4K (25%)
  3. The Little Mermaid 4K (18%)
  4. Hellboy 4K (17%)
  5. Aquaman 4K (16%)